How fast can a brand-new website rank on Google?

One of our domains went from zero clicks and 35 impressions to 199 clicks and 9,536 impressions in a single 90-day window, at an average position of 6.1. It stayed narrow, published one genuinely useful guide per topic, linked internally and requested indexing on the day of publication.

Why do calculators and tools outrank blog posts?

Because the underlying searches are conversions, not questions. One calculator can rank for hundreds of query variations at once, and it produces far higher engagement, which compounds into return visits and direct traffic.

How much automated work went into these results?

Across the portfolio the app logged 1,103 tracked actions: 101 Autopilot runs, 79 automated fixes, 73 publishes, 61 title and meta rewrites, 49 indexing requests and 99 generated daily plans. No single action mattered; the accumulation did.

How Our Startups Are Growing: 90-Day SEO Portfolio Report

Q: What caused the 45% traffic decline on the older site?

Content decay. Its top pages were dated cost guides written for a previous year; competitors published fresher versions and Google reallocated the rankings. Average position drifted to 10.2, right at the edge of page one where clicks fall away.

We build the software, so we may as well be the test case. GharNaksa SEO currently manages thirteen connected properties — WordPress sites, analytics-only tool sites, an online store, a WooCommerce shop and this blog. This is what the last 90 days looked like across all of them, including the parts that did not go well.

All Search Console figures compare 9 May – 6 August 2026 against the previous 90 days.

The scoreboard

Property	What it is	Clicks	Prev.	Impressions	Prev.	Avg. pos.
mountemart.com	Online grocery store	1,781	562	98,868	17,761	8.8
housedesigninnepal.com	Design and construction blog	1,524	2,773	148,589	248,502	10.2
tools.housedesigninnepal.com	Construction calculators	1,425	594	115,168	18,895	7.2
gharnaksa.com	New architecture site	199	0	9,536	35	6.1
blog.housedesigninnepal.com	Secondary blog	86	118	4,634	5,983	13.0

Portfolio-wide: two properties roughly tripled, one launched from nothing, and the two oldest ones declined. That mix is worth more than a page of wins, because the failures are where the transferable lessons are.

Startup 1: a new site from zero to 199 clicks

gharnaksa.com had zero clicks and 35 impressions in the prior 90-day window. It now sits at 199 clicks, 9,536 impressions and an average position of 6.1 — the best average position in the entire portfolio.

This is the site we ran most aggressively through the app. The activity log records 221 tracked actions on it since 30 June, including:

29 Autopilot runs and 17 automated fixes applied
22 title and meta description rewrites
15 internal link replacement passes
12 posts published and 6 generated
9 indexing requests and 6 SEO meta writes
28 daily plans generated, 15 of them completed

Its best page, a guide to the naksa pass building permit process, earns 63 clicks at position 5.5. Nothing exotic happened here. A new domain, a specific niche, one genuinely useful guide per topic, aggressive internal linking, and every published URL pushed for indexing the same day.

The lesson: on a new domain, position beats volume. Twelve well-linked posts at position 6 outperform sixty scattered ones at position 20.

Startup 2: calculators beat articles

tools.housedesigninnepal.com went from 594 to 1,425 clicks (+140%), with impressions up more than six-fold to 115,168. It is a set of free tools — area converters, setback calculators, a BOQ generator, a property valuation tool — and it is now outperforming the much older content blog it was spun out of.

Its top pages are not articles. They are utilities:

Homepage — 147 clicks, 5.28% CTR
Plot area conversion calculator — 127 clicks from 53,945 impressions
Naapi calculator — 71 clicks at position 5.1
Setback calculator — 62 clicks at position 3.8
Naksa pass fees calculator — 56 clicks at 4.84% CTR

The queries behind them are conversion questions asked in Nepali land units: aana to sq ft, dhur to aana, bigha to ropani, 1 kattha to aana. Each has modest volume individually. Together they add up to more than a hundred thousand impressions.

GA4 confirms these are real users, not bounces: 1,929 sessions, 1,574 users, 68.3% engagement rate, 152 seconds average session. Organic search brought 1,132 of those sessions; direct brought 671, which means people are coming back on purpose.

We wrote this one up in full in the tools site case study.

Startup 3: an online store where the brand became the engine

mountemart.com is the fastest grower in the portfolio: 562 to 1,781 clicks, +217%, with impressions up 5.6x. But the composition of that growth is the interesting part — the query mountemart alone delivers 173 clicks at a 58.45% click-through rate from position 1.

Branded demand at that scale is a good problem, but it is a different problem from discovery. The full breakdown, including why the product pages convert at 10–17% CTR while the store's 98,868 impressions overall convert at 1.80%, is in the store case study.

The one that went backwards

housedesigninnepal.com is our oldest and largest property, and it lost 45% of its clicks — 2,773 down to 1,524 — with impressions down 40%. Average position slipped to 10.2.

We know exactly what happened, because the app's content decay report shows it page by page. Its money pages are dated cost guides — cement prices, brick prices, per-square-foot construction costs. Those pages were written for a previous year, competitors published fresher versions, and Google reallocated. The best cement in nepal page still pulls 18,310 impressions but converts at 0.78%; the 2025 cement price page converts at 0.39%.

Meanwhile a much smaller page — a free BOQ template — converts at 5.45% from 642 impressions, and a construction material tracker converts at 14.05%. Same domain, same authority. The difference is that one set of pages answers a question that expires and the other provides a tool that does not.

This site is the portfolio's biggest opportunity, not its biggest failure. Its impressions are still the largest of any property we run. The traffic is standing right outside the door.

Five things the quarter actually taught us

Tools outrank articles for transactional questions. Where a calculator can replace a paragraph, it wins on rankings, on engagement time and on return visits.
New sites can move fast if they stay narrow. Zero to position 6.1 in one quarter, on a domain with no history, by covering one niche properly rather than a category broadly.
Impressions lead clicks by roughly a quarter. Every growing property showed impressions rising two to three times faster than clicks. That gap is the pipeline, not a failure.
Dated content is a liability with a schedule. A "2025 prices" page is guaranteed to decay in 2026. Either build the refresh into the calendar or do not build the page.
Automation compounds quietly. Across the portfolio the app logged 1,103 tracked actions — 101 Autopilot runs, 79 automated fixes, 73 publishes, 61 title and meta rewrites, 49 indexing requests, 99 daily plans generated. Almost none of those individually mattered. Together they are the difference between the sites that grew and the one that did not.

What we are doing next quarter

A CTR pass on the tools site. One page holds 53,945 impressions at 0.24%. Rewriting a handful of titles is the highest-value hour available anywhere in the portfolio.
A full refresh cycle on the design blog, starting with the price guides, dated forward and rebuilt around the current year.
Discovery-query expansion on the store, so growth stops depending on brand recall.
More posts here. This blog is published by the product it describes, which keeps us honest about how it feels to use.

We will publish the next report at the end of the following 90-day window, with the same table — including whatever goes wrong.

New here? Start with how to use the app end to end, or the argument for why search compounds for a business.